You are alive. Do you remember?
Client: HORNBACH, Agency: Heimat, Berlin
How does a DIY store hold its ground during the highest-turnover period of the year, spring? A time when the industry is becoming increasingly competitive?
By staging HORNBACH as the brand that understands the changing times and associated developments in our everyday lives. We recaptured what is being neglected in an increasingly digital world: the haptic experience with natural materials and the relationship to nature, by transporting them into the digital world.
How: With the help of ASMR Videos.
These helped us make materials become acoustically tangible. The main component of the 360° campaign was an image film, which humorously depicted the joy of the haptic experience of natural materials and, with the claim "You are alive. Remember?", encouraged the viewer to question their own relationship to nature.
The campaign not only paid tribute to the brand core of creating great things with one's own hands, but also made HORNBACH the most prominent DIY store of the year 2019 in Germany and significantly increased brand awareness and preference.