The HORNBACH Werkstück Edition 001-003
Client: HORNBACH, Agency: Heimat, Berlin
001 Sigurd Larsen - Lounge Chair
002 Yo Shimada - Utsuri Table
003 Ai Weiwei - Safety Jackets Zipped the other Way
HORNBACH speaks to project-lovers like no other brand. And has proven so in many successful campaigns. But how do you stay relevant in a market where the term “project” is now widely used – even when for decorating your home with bought funiture? The HORNBACH WERKSTÜCK Edition takes HORNBACH’s ethos to the next level. We originated a series with exclusive designs – created by world-renowned artists and designers using nothing but HORNBACH Materials.
But: you cannot buy them. you have to build them yourself with the help of a manual provided by HORNBACH. With a content and PR-strategy we developed, we helped HORNBACH reach a completely new target group in a very saturated market: Those interested in design. The WERKSTÜCK Edition is a widely successful campaign, and now a staple of HORNBACH’s advertsing and continues to reinvent itself.
For more information visit The WERKSTÜCK Edition here.