https://franziskalequen.com Profile Wed, 16 Aug 2023 16:15:05 +0000 https://franziskalequen.com en https://franziskalequen.com/Front-page Wed, 16 Aug 2023 07:39:56 +0000 Profile https://franziskalequen.com/Front-page Currently based in Berlin. &nbsp; https://franziskalequen.com/Information Wed, 16 Aug 2023 07:39:56 +0000 Profile https://franziskalequen.com/Information Information I shook Ai Weiwei’s hand, built a lounge chair with Sigurd Larsen and put up flags at the Venice Biennale with HORNBACH Baumarkt AG while working at TBWAHEIMAT Berlin. That no project is impossible, no idea too complicated to realize, and that advising a client sometimes means speaking uncomfortable truths and pushing for the new and the brave are some of the most valuable lessons I took from my time at HEIMAT. I then spent two years at Jung von Matt DONAU in Vienna as Client Service Director, where I had the chance to build and lead my own team and learned what leadership really means. I worked with clients including the Austrian Federal Ministry and Vienna Tourist Board, helping shape communication that went on to win numerous awards. In 2022, Jung von Matt DONAU was named Independent Agency of the Year at Cannes Lions and Agency of the Year by the Creative Club Austria, while Vienna Tourist Board became CCA Client of the Year. As much as I loved the pace, the people and the challenge of agency life, I remained curious about what else was out there. In 2022, I completed my Yoga Teacher Training, and one year later I took the leap and started studying Psychology – something I had wanted to do for a long time. I have now completed my B.Sc. in Psychology, adding a new perspective to many of the questions that had already interested me throughout my career: What makes teams work well? What makes people grow? What does good leadership look like? And how can structures and ways of working help people do their best work rather than get in the way? So now, with many years of agency experience, a psychology degree, plenty of curiosity and my long-time companion, dachshund Filou, I am looking forward to diving back in – ideally somewhere where client work, people, leadership and organisational development can meet. &nbsp;Please contact me via mail with any questions left unanswered. <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/154c7a40c98ffe3937b6c1c07f189e6bf4dd1e6747d8b061d2904c58c8aaa2ab/DAB485E4-F5C6-4C66-A643-EB13C3829FB1_1_105_c.jpeg" data-mid="252798433" border="0" src="https://freight.cargo.site/w/1000/i/154c7a40c98ffe3937b6c1c07f189e6bf4dd1e6747d8b061d2904c58c8aaa2ab/DAB485E4-F5C6-4C66-A643-EB13C3829FB1_1_105_c.jpeg" /> ClientsVienna Tourist Board, Federal Ministry Austria,&nbsp; UBM Development, Oper Graz, Leopold Museum, HORNBACH, The Female Company, Conrad Electronics, SPAX and more. Education B.Sc. Psychology - University of Potsdam Philosophy and Linguistics - University of Vienna (very biefly) Yoga Teacher Training 200h -&nbsp; OneYoga Vienna, AustriaCertificate Truth in Advertising - Miami Ad School Berlin B.A., First Class Honors Degree, Journaism and Visual Media - Griffith College Dublin, IrelandCertificate American Studies - University of California Los Angeles (UCLA) &nbsp; https://franziskalequen.com/Mobile-nav Wed, 16 Aug 2023 07:39:57 +0000 Profile https://franziskalequen.com/Mobile-nav ProjectsSisi’s new portraitBellyVienna Strips on Only Fans (Break Your Algorithm) Get me out, Freud!What’s that lurking in the basement? Legends of Tomorrow The HORNBACH Werkstück Edition Project Germany You are alive. Do you remember? AwardsYogaInfo Email InstagramLinkedIn ©2024 https://franziskalequen.com/Sisi-s-new-portrait Wed, 16 Aug 2023 16:15:05 +0000 Profile https://franziskalequen.com/Sisi-s-new-portrait Sisi’s new portraitClient: Vienna Tourist Board, Agency: Jung von Matt DONAU, Vienna 125 years ago, Winterhalter created a portrait of Sisi and thus her image. In 2023, the hype about Sisi is greater than ever: Netflix series, films, books. The world is talking about Sisi and what is it focusing on? Still on her looks, her diets, her workouts. On International Women's Day, we wanted to clean up that image. We covered the most famous portrait of Sisi with a new portrait. Sisi's New Portrait uses a minimalist poem to draw a portrait of Sisi that, far from all the excitement, drama and images, points out the facts that have been forgotten behind the image. A new portrait as a new starting point for the debate on Sisi. And the world joined in the argument: Media Reach 58 M. #1 Campaign in Japan and over €10 M. In earned Media. https://franziskalequen.com/Belly Wed, 16 Aug 2023 07:39:58 +0000 Profile https://franziskalequen.com/Belly BellyClient: Vienna Tourist Board, Agency: Jung von Matt DONAU, Vienna There is hardly a city in the world where you can enjoy better than Vienna. But what is enjoyment actually? Enjoyment means that you feel good with yourself. That you do not separate your soul from your body. But that the two enjoy their existence in unity. A cinematic short film clarifies this dichotomy to be united: A Belly on two legs feels ignored by its owner. He decides to leave him. And travels alone to Vienna. Where he finds himself again. Only to realize that he misses his owner. Who, however, comes to exactly the same realization: Body and soul cannot exist separately. So the two reunite at a dinner in beautiful Vienna. A surrealistic homage to pleasure. https://franziskalequen.com/Break-Your-Algorithm Wed, 16 Aug 2023 07:39:57 +0000 Profile https://franziskalequen.com/Break-Your-Algorithm Vienna strips on Only Fans / Break your AlgorithmClient: Vienna Tourist Board, Agency: Jung von Matt DONAU, Vienna Who decides what art is allowed to do? Nowadays, increasingly, algorithms. Vienna, a city that is home to some of the world’s most iconic artworks by Schiele, Klimt, Moser and many more, experienced that while trying to show those very artworks in their social media networks. Algorithms labeled them as “pornographic”. The result? Deleted posts and blocked accounts. We wanted to protest against that. So we published the “explicit” art on OnlyFans. A platform that allows 18+ content. Starting a global discussion on who is allowed to censor art. More than 2,500 articles were published. Reaching more than 760 million people.&nbsp; https://franziskalequen.com/Get-me-out-Freud-1 Wed, 16 Aug 2023 16:01:12 +0000 Profile https://franziskalequen.com/Get-me-out-Freud-1 Get me out, Freud!Client: Vienna Tourist Board, Agency: Jung von Matt DONAU, Vienna In 2022, the metaverse became the biggest hype. How could a city like Vienna that stands for real enjoyment stand out from the crowd? We used the ongoing confusion about the metaverse to highlight a critically underrepresented topic: Mental health. If the metaverse was to be our future, what would existing as an avatar do to our psyche? So we brought a Viennese icon back: Sigmund Freud. We placed him in Decentraland, where he offered a talking cure for confused users and sent the most confused on a trip to Vienna. A simple move that resulted in global news coverage: 300 press articles worldwide reached more than 375 million people. While the digital Sigmund racked up more than 50 hours of user interaction, more than 500.000 people visited the campaign website for a trip to Vienna. Proofing that Vienna is just the city to take a break and have a think. Even in the midst of a global tourism crisis. https://franziskalequen.com/What-s-that-lurking-in-the-basement Wed, 16 Aug 2023 07:39:59 +0000 Profile https://franziskalequen.com/What-s-that-lurking-in-the-basement What’s that lurking in the basement?Client: Federal Ministry of Climate Protection, Austria, Agency: Jung von Matt DONAU, Vienna Get the skeletons out of the closet! is the claim we used to promote the bonus for heating system replacement offered by the Austrian Federal Ministry for Climate Protection. In addition to the provocative claim, the ministry for the first time got involved in a more creative implementation of the communication. Lovingly animated, the TVC shows, on the occasion of Halloween, which skeletons are still lurking in the cellar of most of us and thus also addresses those whose future is at stake. The campaign was accompanied by social media and print. https://franziskalequen.com/Legends-of-Tomorrow-1 Wed, 16 Aug 2023 15:48:44 +0000 Profile https://franziskalequen.com/Legends-of-Tomorrow-1 Legends of TomorrowClient: Federal Ministry for Arts, Culture, Civil Service and Sport, Austria, Agency: Jung von Matt DONAU, Vienna 2021 sports clubs have suffered greatly from the Corona crisis. A record number of people have left sports clubs and cancled memberships.&nbsp; The task was to give sports clubs a new boost and promote the Ministry of Sport's Sports Bonus. The idea: we show sports clubs as the place where the #LegendsOfTomorrow are created. Legends who don't fit the typical athlete image. Divers. Different. Inclusive. But legendary in sports. Future heroes of a generation unlike any you've ever seen. So we infiltrated the usual sports advertising in TV, print and social media and helped sports clubs back to their old glory: 97,000 new registrations and 1.8 million euros in funding were paid out.&nbsp;&nbsp; https://franziskalequen.com/The-HORNBACH-Werkstuck-Edition-1 Wed, 16 Aug 2023 15:25:01 +0000 Profile https://franziskalequen.com/The-HORNBACH-Werkstuck-Edition-1 The HORNBACH Werkstück Edition 001-003Client: HORNBACH, Agency: Heimat, Berlin 001 Sigurd Larsen - Lounge Chair 002 Yo Shimada - Utsuri Table 003 Ai Weiwei - Safety Jackets Zipped the other Way HORNBACH speaks to project-lovers like no other brand. And has proven so in many successful campaigns. But how do you stay relevant in a market where the term “project” is now widely used – even when for decorating your home with bought funiture? The HORNBACH WERKSTÜCK Edition takes HORNBACH’s ethos to the next level. We originated a series with exclusive designs – created by world-renowned artists and designers using nothing but HORNBACH Materials. But: you cannot buy them. you have to build them yourself with the help of a manual provided by HORNBACH. With a content and PR-strategy we developed, we helped HORNBACH reach a completely new target group in a very saturated market: Those interested in design. The WERKSTÜCK Edition is a widely successful campaign, and now a staple of HORNBACH’s advertsing and continues to reinvent itself.&nbsp; For more information visit The WERKSTÜCK Edition here.&nbsp;